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"Pure Price" wasn't even on the table when I negotiated my deal - not even mentioned. I paid well below invoice and a couple of extras were already installed that didn't affect the price. Must be a matter of region, dealer, or time of year - I bought in late November, and I bought off the lot.
Maybe it was b/c after test driving I set my price point before the salesperson even got around to talking about money, and I made it clear that I was totally happy not making a purchase if that price didn't make sense for them. I was on my way to a Subie dealer up the street to test drive a BRZ as well. They made it so that I stayed right there. I wasn't interested in "beating" the Dealer, I just didn't have to buy a car that day, and they didn't need to agree to my price point. The result was a great price for my trade (I set that price too) and a $23.9k price tag on a new FRS w/extras (before taxes). Again, no Pure Price in sight. It was a wonderful, and quick deal, where we both felt great about the transaction. |
From what I was told by a Scion employee, all Scion dealers are supposed to adhere to the pure price policy. Some may choose not to, but if they get caught, there are repercussions, up to the loss of their franchise license to sell Scions.
Don't know if it's true. That's just what he told me. |
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Negotiate free maintenance for 2 years and get the Hot Lava
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I have a friend who happened to do a stint as a Toyota/Scion GM and this is exactly what he told me. Apparently they do regular audits, and if they catch a markdown like this - they will get punished rather severely by Scion. Will some dealers take the risk? Sure. However, they can still mark down the price! How? They simply have to mark down every other car of that model on their lot by the same exact amount. |
I would say that you can negotiate, even at a dealership with Pure Pricing.
In April, the dealer I bought my Halo from (a Pure Pricing dealer) told me that he could sell to me at any price. The only requirement was that before he could sell the car to me, he'd have to advertise the price first. So if I wanted the Ultramarine that another dealership (non-Pure Pricing dealer) had, he could get it for me from the other dealer and match their quote. I would end up paying less because his doc fee was lower. In the end, I bought the Halo. I didn't even bother to negotiate because the advertised price was already heavily discounted compared to all the other dealerships in the area. Maybe that was Pure Pricing working as advertised or maybe not. *shrug* On the flip side, a month later when I wanted to buy a Prius for my wife from the same dealership, I played hard ball because I knew that Prius prices have been dropping lately and their initial quotes to me weren't any good. Additional note: That dealer wasn't a big fan of Pure Pricing. From what I remember, the explanation I got was that if a buyer's comparison shopping online and sees comparable prices between a Scion and a non-Scion car in the same class, that buyer knows he or she can still negotiate the non-Scion down even further. The buyer's not going to waste time with the Scion dealer, even though the dealer is probably still willing to negotiate. His thinking is that Toyota's going to have to make changes to Pure Pricing. We'll see if that really happens. |
Pure Price is b.s. To be honest.
The best thing to do would be to say something like "If you loosen up on the price a little, you guys will earn my business today." You can then threaten them by saying you could get a BRZ or go to another dealership as long as you tell them these keywords: Earn, business, & today. |
No matter if a Scion has pure pricing or not, it still has an Invoice price & an MSRP so that's why pure pricing is BS. A good dealership with good rep will probably help you out especially since FR-S's love to sit on lots.
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What happened to the good old days where you could wrangle the prices down? This whole set price shit is getting old! >:(
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Your trade in value is where you can make up any difference you wanted taken off of the price of the car. Also, the BS "dealer fee" can be removed, although very few dealerships will do that. However, that was the one concession I was able to win when purchasing mine.
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He got my first gas fillup. |
OP, I'd do the math on 0.9 vs. what interest rate you'd get at 72 months. Even at Tier 1+ (720+ FICO) you're looking at >5% through TMFS, and much more interest over the life of the loan. You may want to stretch for the slightly higher payment on the five year loan and save yourself some trouble down the road (and having year six being car payments while it's out of powertrain warranty).
Also: Hot Lava? Excellent choice. |
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