The branding isn't something you can see right away. I think the pictures I put up make it seem like it's very apparent but I'll try to get some pics outside where it isn't so apparent. I like these a lot since they do have that OEM look. I did receive a few compliments from some of my co-workers who noticed the difference. I think the best feature is how flush you can have it is up to you.

Almost like having the name of the dealer riveted to the trunk lid. Should be more subtle.

Those look good, much better than stock.