Toyota GR86, 86, FR-S and Subaru BRZ Forum & Owners Community - FT86CLUB

Toyota GR86, 86, FR-S and Subaru BRZ Forum & Owners Community - FT86CLUB (https://www.ft86club.com/forums/index.php)
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-   -   Subaru BRZ - RAW Subaru | Official Subaru Australia Ad (https://www.ft86club.com/forums/showthread.php?t=11981)

Foobar 07-19-2012 12:35 PM

Quote:

Originally Posted by MiguelAE86 (Post 325457)
Why doesn't Subaru advertise the BRZ in the U.S.?

No wonder i've been hearing of BRZ owners hearing people say "oh look! it's the FR-S!" Well, DUH, Subaru has done almost nothing to market its car in the US other than its own website and some youtube videos.

If I had to guess, they have a limited production run with almost all their cars selling within 10 days of arriving at dealers (with many accounted for before they even arrive).

If they do an advertising campaign at this point, they're just going to frustrate a lot of buyers who can't get a car in time, which may end up hurting their brand more than helping it.

If it wasn't for the Internet, I would have never even known this car existed.

PuGZoR 07-20-2012 08:20 AM

How strange. Toyota AU are using the tag line "Raw driving" for the 86. Subaru also used raw a lot. Clearly they know we're on to them haha.

EG: www.rawdriving.com


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