Targeting the car to Millennials that don't drive using lame ads in the hope they go viral whilst ignoring the mainstream media and people that actually do purchase cars sounds like they'd hired a rather inept marketing company. The rationale was probably if minimal marketing campaign was enough to sell niche Miatas (MX-5) then it'd be good enough for Toyota/Scion? It's a shame coupes were the first to get obliterated, now sedans as SUVs will be the only type of vehicle on the roads (until we have another gas shortage or someone discovers fun in driving something that doesn't like an oversized lunchbox and market it like crazy). Akio Toyoda save us! Drop the price of the Supra to low/mid $40k!!!!


Obviously Subaru would market this model even less with all its Toyota DNA, two doors, stylish exterior, lack of 4WD and having been strong armed into this collaboration. BRZ doesn't fit in their line up (luckily the hp was kept at 200 so it didn't impact Impreza sales).

What are commercials?

Here we go:

[ame]https://www.youtube.com/watch?v=zgqHgpYtEV8[/ame]

You been in a cave? Sedans are on their way out with two of the big three North American makers. By the end of next year a full or midsize Ford or GM sedan will be hard to come by.

Scion WAS the marketing team. Marketing was their only job.

Obviously not in a cave as I mentioned coupes got whacked first, then sedans, and all we will have left are SUVs and (for now) legacy cars like Mustang and the Corvette -great job Ford and GM!, wait until the next oil crisis decimates your bottom line as the oil crisis in the 70's gave the auto industry to the Japanese because all we made were gas guzzling, oversized poorly build cars.


Correct about SCION, let me clarify, Jim Lentz did a good job in the beginning with SCION but making SCION seem to be a separate youthful/value brand sold at Toyota dealerships instead of a subset of Toyota hurt it along with non conventional marketing went nowhere and a line up that became stale didn't help either (couldn't they find other non USDM models to rebadge and sell over here? Worked out great with the xB and tC).


https://www.brandingstrategyinsider....l#.XEyXJ-TsaUk

Yep you did! I mis read it to say now sedans and SUVs are all that are left.
Mybad!

I'd say anything over 30 seconds isn't your typical TV commercial and were most likely presented by some other medium.

If you have to ask, then you're pretty much the end result of targeted/segmented advertising at it's best.

Commercials "work" because they put products in front of the intended audience and the audience responds. All the data about who watches what and where is available to ad agencies and they place ads based on this data. The company buying the ads don't buy directly, they give guidance to agencies to place ads in front of the intended demographics of the product they want you to buy.

Here's what made it to network tv in the u.s.


[ame]https://www.youtube.com/watch?v=svX7IcKxCXw[/ame]


[ame]https://www.youtube.com/watch?v=EQoY0jC2uyo[/ame]

Well I did Google it. And all the ads were from other countries. I was in no way searching to the end of the interwebs to find an answer. So I figured somebody on here would know. I just figured in the last 7 or so years I would have seen at least one commercial but alas. Thanks all


Don

Never seen on tv here, only on this site.

I'm pretty sure I saw the Epic one on TV way back when.

The Epic one was on the Detroit station
.
The ummmmm "Uber" one was what I saw on the Atlanta station.

Exactly why TV was not the correct place to advertise this car.