Dealer confirmed retail and invoice pricing on BRZ

[Zgrinch]

Originally Posted by OrbitalEllipses

Even more if the dealer's a **** and doesn't fill up your tank, which I've seen in the past. Don't forget their doc fees and other some such.

Yea...my math was strictly what is costs them...plenty will be adding all kinds of charges.

[tranzformer]

Originally Posted by Zgrinch

Here is how I understand this, someone correct me if I am wrong.

Let's use a Limited 6MT as the example:

Basically, while SOA lists an invoice price, the dealer also gets to keep hold back, marketing fees, floor plan, and gas fees as part of any deal they sell.

So it keep things really simple, if you want to know exactly what it costs the dealer for this car here ya go.. (this assumes that the dealer will pass on the $770 destination and delivery fee directly to you ...which they will)

Model DZE
Invoice = $26,882
Minus hold back - $550
Minus Mkting adj - $550
Minus floor plan - $200
Minus gas. - $75

Real cost of car to dealer $25,507

Purchase car at MSRP $27,495

Profit $1,988

I also believe some large dealerships that have a higher volume might buy at a lower cost.

[OrbitalEllipses]

Originally Posted by tranzformer

I also believe some large dealerships that have a higher volume might buy at a lower cost.

Costco sized BRZ allotment = Costco cost BRZ?

[S2kphile]

Possible to get a Limited 6spd for under 30K OTD. Too bad I ordered mines already.

[ZetaVI]

Wow. Thanks. Helped alot.

[thermobox]

Originally Posted by OrbitalEllipses

House always wins.

Truer words were never spoken.

[Turbowned]

Doc fee is a b/s paperwork fee, but all dealers charge it and to sort of play devil's advocate, there's a crap ton of paperwork to do. Additional fees are at the dealer's discretion. Bottom line is, they're a business selling product. I'd hate to ask what the AT&T store makes as a percentage profit on an iPhone, or what the grocery store gets as a percentage profit on RedBull.

[bestwheelbase]

Originally Posted by eikond

But, the dealer can still sell the car for invoice and make over $1k not including financing and other items.

Thanks for your post. It helps explain how invoice isn't really dealer cost and how there are other factors going in to the purchase that are not so well known.

I prefer the simpler approach. Keep things transparent and let people either buy it or not buy it. This obfuscation is what leads to people getting jerked around.

[zoomzoomers]

Thanks for the info!

[RRnold]

Nice! :happy0180:

Do you have Scions invoice as well? Don't forget the options are invoiced too.

[tachi1247]

This info will be helpful once cars aren't selling for MSRP. Knowing exactly what the dealer is taking home on a certain price definitely helps at the negotiating table. Especially when you order a car since their actual spent cost is next to nothing compared to cars sitting on the lot.

[tranzformer]

Originally Posted by tachi1247

This info will be helpful once cars aren't selling for MSRP. Knowing exactly what the dealer is taking home on a certain price definitely helps at the negotiating table. Especially when you order a car since their actual spent cost is next to nothing compared to cars sitting on the lot.

Which makes an interesting discussion for someone who doesn't need the car right away it probably is worth saving $1200 for when VIP works and/or you can better negotiate. $1200 is quite a bit to save.

[brillo]

its hard to believe thats enough profit for a dealer to remain in business, but I guess this isn't a volume seller like a Camry or Accord.

[tranzformer]

Originally Posted by brillo

its hard to believe thats enough profit for a dealer to remain in business, but I guess this isn't a volume seller like a Camry or Accord.

For a car that will stay on the lot for ~10-15 min after it is prepped? Seems like a large profit to me. This isn't a car that will be sitting on the lot for a long time (at least not at first) where the dealer will need to be paying interest on their own loan.