Subaru Announces US Pricing for 2013 BRZ at $25,495

[shaX 07]

Originally Posted by old greg

Wow... Scion is f*cked.

Why is that? Because they're offering the same exact car for $1,315 Less with a better looking front end?

Not sure why that makes them "f***ed".

[Shavenyak]

Originally Posted by Shavenyak

I think people will be upset. I'm guessing at least 26K for the Premium and 28K for the Limited. I wouldn't be too shocked at 27.5K and 30K, but I would re-evaluate my decision to get one.

I was within 1% on both prices

[Grimlock]

Originally Posted by Dark

I like how Subaru did like what I said, "price it 500 bucks more than FR-S."
BRZ does look prettier now.

It's $1315 more expensive than the FR-S.

[xrs]

Originally Posted by old greg

Wow... Scion is f*cked.

Originally Posted by Draco-REX

$1315 for Nav, HIDs, and other small touches is not a bad deal. I think there will be some upset FR-S pre-order holders. But not too many. It's still $1315 in their pockets for their own Nav and other mods.

I dunno, adding that destination cost bumps the car over to $26,000. Makes me feel a whole lot better being under $25,000 with destination for the FRS. Just means less money down for the payment I want.

[Draco-REX]

Originally Posted by sportsguy83

I think I'm spoiled because I started following it a month ago, and did not have the low expectation price some people that have been following it for years had.

For real, I am extremely happy with the price (obviously lower price never gets old but I find it fair).

I dunno. I remember the initial announcement YEARS ago that they wanted the goal to be under 20K. Considering the time since, the government trying to crush the dollar's value in the past few years, and inevitable price creep, mid 20s seems to be right on the dot.

[Dave-ROR]

Originally Posted by shaX 07

Why is that? Because they're offering the same exact car for $1,315 Less with a better looking front end?

Not sure why that makes them "f***ed".

I used to like the Toyota front end more. In person the Subaru is far better IMO. Opinions will vary of course.

[mspeed6]

you get nicer headlights, trendy led DRL, HID and nav and nicer interior. Worth it IMO.

[Sportsguy83]

I like the fact that BRZ and FR-S pre-orderers are happy. No need for everyone to like the same car. To each his own.

[Dark]

Originally Posted by Grimlock

It's $1315 more expensive than the FR-S.

Thought Autoblog said the price includes handling fee.

[Draco-REX]

Originally Posted by xrs

I dunno, adding that destination cost bumps the car over to $26,000. Makes me feel a whole lot better being under $25,000 with destination for the FRS. Just means less money down for the payment I want.

That's with both dest charges.

25,495 + 750 = 26,245

26,245 - 24,930 = 1315

[chulooz]

Awesome news with pricing. As this model succeeds I expect it to become even more affordable.

I think old greg's comment has to do with people being willing to drop another grand for the Subaru with HID and NAV. This obviously isnt totally true for the tuner market, but for the more popular general sales these types of items get noticed and make sales.

[Subaruwrxfan]

So wait, Autoblog says the 25,495 DOES include destination. Is this true?

[Longhorn248]

Originally Posted by Subaruwrxfan

So wait, Autoblog says the 25,495 DOES include destination. Is this true?

That appears to be incorrect according to the press release.

[Grimlock]

Any news about invoice prices?