FRS vs Genesis coupe

[TelMinz]

Originally Posted by SLVRSRFR

..... Nissan, to use one example, did not feel the need to do this when the Z came back, or when the GT-R finally arrived in North America. They're still sold as Nissan products, playing on the rich history of the brand and reminding the enthusiasts of old that yes; Nissan still builds exciting cars!.....

Wasn't Nissan called Datsun at one time?

[FX86]

Originally Posted by TelMinz

Wasn't Nissan called Datsun at one time?

Pearl Harbor

[venturaII]

Originally Posted by TelMinz

Wasn't Nissan called Datsun at one time?

Datsun, as a company name, was used well back into the early 1930s, and the company existed under other names back into the 'teens. Nissan has been the parent company since the late 30s, I believe. Starting in the late 50s, the 'Datsun' name was used for export cars only, and Nissan didn't drop the Datsun name completely until the mid 80's. So, WW2 wasn't an issue at all.

[ScoobsMcGee]

Actually Nissan would be a bad example in this case since Datsun was resurrected in 2012 for use in emerging markets as a low-tier brand.

https://www.datsun.com/

They also have Infiniti in the US which is used to name everything "Q" and produce 1000 concepts that will never see the light of day in production.


Erm, I mean a luxury brand.

[SLVRSRFR]

Yeah I was pretty sad that they decided to use such a storied name for some of the cheapest-quality cars produced in the world.