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BRZ First-Gen (2012+) -- General Topics All discussions about the first-gen Subaru BRZ coupe


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Old 07-03-2012, 09:19 PM   #1
Spaceywilly
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BRZ and FR-S Sales Thread

I usually check the sales results every month so I thought I would collect them all in one place. Here are the results so far and I will try to update it each month.

PHP Code:
Month      BRZ MTD     BRZ YTD     BRZ ALL     FRS MTD     FRS YTD     FRS ALL
May 12         271         271                      86          86
Jun 12         818        1089                    2684        2770
Jul 12         498        1587                    1649        4419
Aug 12         623        2210                    1913        6332
Sep 12         508        2718                    1133        7465
Oct 12         402        3120                    1107        8572  
Nov 12         527        3647                    1350        9922
Dec 12         497        4144                    1495       11417
Jan 13         463         463       4607         1443        1443      12860
Feb 13         420         883       5027         1369        2812      15672 
June sales links:
http://media.subaru.com/index.php?s=43&item=336
http://pressroom.toyota.com/releases...+june+2012.htm

edit. Future updates will go here:
http://www.ft86club.com/forums/showthread.php?t=10766
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Last edited by Spaceywilly; 06-03-2013 at 03:01 PM.
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Old 07-03-2012, 09:25 PM   #2
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Interdasting.
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Old 07-04-2012, 07:31 AM   #3
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So the FR-S outnumbers the BRZ by about 3:1, well I guess that makes the BRZ more appealing for some people.
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Old 07-04-2012, 09:34 AM   #4
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Already more sold in the us then Honda brought over ITRs in four years that's why I laughed when it was called limited production
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Old 07-04-2012, 10:10 AM   #5
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Within a month, FRS sold for that much more than BRZ? Is FRS being produced at a higher rate than BRZ?
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Old 07-04-2012, 01:50 PM   #6
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RWD is a huge departure for Subaru, a deal-breaker for some I was told by more than one dealer regarding the BRZ. It's a better fit for Scion/Toyota out of the gate, plus there's a price advantage. I'll be curious to see how sales hold up over time for Subaru. Hopefully they'll do well, I've been driving Subarus for decades and was all but ready to leave the fold based on current styling trends, but the BRZ brought me back.
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Old 07-04-2012, 02:01 PM   #7
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Quote:
Originally Posted by Enilder View Post
Within a month, FRS sold for that much more than BRZ? Is FRS being produced at a higher rate than BRZ?
Yes.

Toyota will be importing two to three times as many FR-Ses than Subaru will BRZs. This is reflected in the plant production too. Subaru has said they want the BRZ to be more rare, but we'll see what the production number look like in a year or two. Considering how well they are selling, I think we'll see a large jump in BRZ production. But the GT86/FR-S will always outsell the BRZ due to Toyota being a sheer juggernaut in auto sales.

Being a Subaru fan, I'm ok with this since every car that comes from the Gunma plant means more $$ in Subaru's coffers.
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Old 07-04-2012, 03:02 PM   #8
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I doubt the FR-S sales exactly 86 in May. I remember back then some non-86er took delivery of their cars in this forum and happy about it. I guess those were just not recorded until June.
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Old 07-05-2012, 07:26 PM   #9
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The more Scion's that are on the road make me appreciate the BRZ that much more!
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Old 07-07-2012, 11:35 AM   #10
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The more Scion's that are on the road make me appreciate the BRZ that much more!
Its still the same car 99% of the way. But what ever floats your boat
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Old 07-07-2012, 11:46 AM   #11
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@Spaceywilly This is a good illustration now and will become even more telling over time, as we see how Subaru bumps production when they realize a lot of people are cool with the return to a RWD product.
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Old 07-07-2012, 11:57 AM   #12
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Yeah there will be plenty of BRZ's this time next year, maybe even by the winter.
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Old 07-08-2012, 08:24 AM   #13
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Its still the same car 99% of the way. But what ever floats your boat
Yes, but the front exterior is different.
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Old 07-08-2012, 01:02 PM   #14
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Yes, but the front exterior is different.
True. But eluding that the BRZ is better just because its a Subaru is non-sense.
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