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Old 05-07-2015, 07:57 PM   #1
MarcFr-s
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New FR-S Commercial

Saw this new commercial on MTV and ESPN a couple of days ago:

http://www.scion.com/blog/news/scion...15-commercial/

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Old 05-07-2015, 08:02 PM   #2
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I love it!
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Old 05-07-2015, 08:18 PM   #3
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That is much, much better than some of their hipster inspired crap than they have tried before. Maybe they have finally figured out the type of people (mostly guys) that buy these cars and why.

It only took them 3 years!
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Old 05-07-2015, 08:33 PM   #4
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"Plenty of Power" hehe nice try Scion
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Old 05-07-2015, 09:23 PM   #5
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I saw. I cringed.
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Old 05-07-2015, 09:31 PM   #6
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I loved the part where it had plenty of power. Good times.
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Old 05-07-2015, 10:21 PM   #7
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More power? Mine doesnt have it. Its broken?
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Old 05-07-2015, 10:28 PM   #8
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That's more like it. The old team that made the previous ones must've got fired.
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Old 05-07-2015, 10:34 PM   #9
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This is a much better commercial and pleasing actors that represent the target buyers.
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Old 05-07-2015, 10:46 PM   #10
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It's just a little bit gay though.

(Not that there's anything wrong with that.)
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Old 05-07-2015, 10:52 PM   #11
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"its got plenty of power"

- Nobody


This commercial sucks. Is it trying to appeal to the wannabe-yuppie-frat-hipster?
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Old 05-07-2015, 11:55 PM   #12
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It's not too bad but the Subaru promos seem to be a lot better at invoking emotion. Like the one where the guy just takes his time driving around and forgets his worries. No words need be said with this car. It's all about the feels. :P

[ame="https://www.youtube.com/watch?v=I58ZSqwFlWw"][SUBARU] 2013MY SUBARU BRZ Promotional Video "Out to drive" - YouTube[/ame]


And the Japanese one where the father and son fight but sort of make up over the car. That one kind of hit home for me.

[ame="https://www.youtube.com/watch?v=QjWaz4M4qy8"]SUBARU ™šCM 遺伝*‚ƒƒƒˆƒ•‚ƒƒ*‡€€SUBARU Short Film " -DNA- Your Story With" - YouTube[/ame]


But this Scion ad just seems to play off one very simplistic emotion: envy. The other dude seems surprised when he sees him in the car, asks him about it and is impressed by it. Making people jealous/envious of me and/or my car is not really my goal. Especially when it's other guys.
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Last edited by Bristecom; 05-08-2015 at 12:08 AM.
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Old 05-07-2015, 11:56 PM   #13
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Quote:
Originally Posted by MarcFr-s View Post
Saw this new commercial on MTV and ESPN a couple of days ago:

http://www.scion.com/blog/news/scion...15-commercial/

look at 0:08
no way is that stock height
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Old 05-07-2015, 11:57 PM   #14
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I love it haha. Also giggle at the "Has plenty of power" comment. I wonder if they threw that in there just to tease us.
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