EcuTek = no resale value? - Page 2 - Toyota GR86, 86, FR-S and Subaru BRZ Forum & Owners Community

SkAsphalt · 07-11-2013, 05:17 PM

Try buying a professional copy of Photoshop, registering your license and then selling it....

'Hey, I bought windows 8, I installed it, but I am no longer going to use it, I am going to use Ubuntu. Who wants to buy my one use windows 8 dvd and license" *Oh wait, you can't.

When you are buying a software based good, you are simply buying a license to access that software, you do not get to sell your license. Also, was your "customer" ever given the assurance that ECUtek had resale value? was he ever told that he could resell it? If so, I guess there is a problem there with whomever sold him that product. I have NEVER seen any sort of claim that a person could sell their tune and license.

Everyone who is talking about COBB or Diablo do not understand what those products truly are. Those are physical products that contain canned tunes. If you remove the physical product from the car, you lose your tunes. That is much different tha something that flashes the tune "permanently" on the ECU.

SkAsphalt · 07-11-2013, 05:22 PM

Quote:

Originally Posted by Toma

Its a surprise to anyone not familiar with ecutek. And it truly blows. Even greedy microsoft lets you transfer a windows license

Within households, not via reselling the software. That is not how their policy is written.

DJCarbine · 07-11-2013, 05:26 PM

A popular honda/acura alternative Kpro is awesome because they don't sell tunes, they simply modify your ECU with a daughterboard, install a USB interface, and you download the reflashing/tune editing software for free.

When you sell your Kpro, you just sell the whole ECU.

Basemap tunes were free, and it was easy to create your own. From there you only pay a tuner to tune your basemap, or tune it yourself.

I personally really liked that setup..... when you purchased an FI kit, there was a corresponding basemap built into the software. If there wasn't, chances are someone else had a basemap for you to try. If you couldn't find a basemap for your particular mods, you simply loaded one that was close and tuned it yourself or payed someone to tune it over the net... I think e-tunes were less than 100 bucks

Toma · 07-11-2013, 05:27 PM

Quote:

Originally Posted by SkAsphalt

Within households, not via reselling the software. That is not how their policy is written.

Not true. You buy a laptop with windows on it you can sell the laptop to anyone with the windows still on it.

You do no have to repurchase the license if you buy a used laptop.

AVOturboworld · 07-11-2013, 05:27 PM

BRZedit also requires you to purchase a one-off license as well.

Jeff86 · 07-11-2013, 05:30 PM

Quote:

Originally Posted by Toma

Not true. You buy a laptop with windows on it you can sell the laptop to anyone with the windows still on it.

You do no have to repurchase the license if you buy a used laptop.

Well he can sell the tuned car lmao

DJCarbine · 07-11-2013, 05:33 PM

If selling ECUTEK setups were possible, I would imagine to properly transfer it you could sell the dongle/ECU as a bundle... because isn't that what is acutally "bound" to your license?

I think you should be able to sell a dongle/ECU as a set along with a small transfer fee because the tuner has to then supply updates to the new customer which may involve a completely different tune

xwd · 07-11-2013, 05:33 PM

So far the people I've seen selling Ecutek setups have worked out deals with their tuners to transfer things over to the new owner. I think at least FA20Club has been okay with doing that. It's completely at the discretion of the tuner however whether they want to generate a new license for that specific dongle.

qoncept · 07-11-2013, 05:34 PM

Quote:

Originally Posted by AVOturboworld

BRZedit also requires you to purchase a one-off license as well.

Or for less than the price of Ecutek you can get an unlimited license.

AVOturboworld · 07-11-2013, 06:00 PM

Quote:

Originally Posted by qoncept

Or for less than the price of Ecutek you can get an unlimited license.

The Pro version is $1500, and that's the only one that allows unlimited licenses. The Personal tuning version is $499.00, and so far is probably the only reasonable flash software in terms of cost for somebody that wants to tune their own vehicle. The Personal version, however, is one license per vin as well. Add in the cost of the tactrix 2.0 cable as well.

http://brzedit.com/index.php/2013-01-22-04-55-54

CSG Mike · 07-11-2013, 06:12 PM

Quote:

Originally Posted by SkAsphalt

Try buying a professional copy of Photoshop, registering your license and then selling it....

'Hey, I bought windows 8, I installed it, but I am no longer going to use it, I am going to use Ubuntu. Who wants to buy my one use windows 8 dvd and license" *Oh wait, you can't.

When you are buying a software based good, you are simply buying a license to access that software, you do not get to sell your license. Also, was your "customer" ever given the assurance that ECUtek had resale value? was he ever told that he could resell it? If so, I guess there is a problem there with whomever sold him that product. I have NEVER seen any sort of claim that a person could sell their tune and license.

Everyone who is talking about COBB or Diablo do not understand what those products truly are. Those are physical products that contain canned tunes. If you remove the physical product from the car, you lose your tunes. That is much different tha something that flashes the tune "permanently" on the ECU.

Sounds like you have no experience with a Cobb Accessport, or similar.

The AP is just an interface to be able to flash your ECU, similar to the ECUTek cable. The AP must be "married" to your ECU to be able to flash that ECU. Once married, you can't use it to tune any other ECU, unless you "unmarry" from the original ECU. Unmarrying consists of reflashing back to stock, and then being free from the pairing. The AP is then free to be used on ANY other ECU, after being married to that new ECU.

Calum · 07-11-2013, 06:23 PM

Anyone who thinks buying mods for a car, be it physical or software, and thinking they are going to get a good return on their "investment" is going to have a bad time.

Come on @Toma, you've made your point many times over. You don't appreciate the Ecutek product model. Build a bridge and get over it.

Mr.Jay · 07-11-2013, 06:47 PM

Quote:

Originally Posted by Calum

Anyone who thinks buying mods for a car, be it physical or software, and thinking they are going to a good return on their "investment" is going to have a bad time.

Come on @Toma, you've made your point many times over. You don't appreciate the Ecutek product model. Build a bridge and get over it.

This

Toma · 07-11-2013, 06:57 PM

Please. I just had no idea it was essentially worthless. Most any other part you can get 50 to 60 percent on your dollar. Hell... unmarried diablo or sct or evem cobb will bring 70 percent

And seems NO ONE likes the model. But some will make excuses and rationalize it.... or put up with it for lack of better options.

People need to know this, and the louder we voice our opinions, the better chance we'll have of more competition or EcuTek fixing an unfair model

07-11-2013, 05:26 PM	#17
DJCarbine Thupercharged Join Date: Mar 2013 Drives: 2013 FR-S Location: La Grange Park, IL. Posts: 1,501 Thanks: 116 Thanked 751 Times in 439 Posts Mentioned: 23 Post(s) Tagged: 0 Thread(s)	A popular honda/acura alternative Kpro is awesome because they don't sell tunes, they simply modify your ECU with a daughterboard, install a USB interface, and you download the reflashing/tune editing software for free. When you sell your Kpro, you just sell the whole ECU. Basemap tunes were free, and it was easy to create your own. From there you only pay a tuner to tune your basemap, or tune it yourself. I personally really liked that setup..... when you purchased an FI kit, there was a corresponding basemap built into the software. If there wasn't, chances are someone else had a basemap for you to try. If you couldn't find a basemap for your particular mods, you simply loaded one that was close and tuned it yourself or payed someone to tune it over the net... I think e-tunes were less than 100 bucks __________________ 2013 FRS Vortech V3 11psi Revworks UEL - PLM Overpipe - MOTIV catted frontpipe - Invidia Q300 2019 Series.Grey STI - Stage1+ SF

07-11-2013, 05:33 PM	#21
DJCarbine Thupercharged Join Date: Mar 2013 Drives: 2013 FR-S Location: La Grange Park, IL. Posts: 1,501 Thanks: 116 Thanked 751 Times in 439 Posts Mentioned: 23 Post(s) Tagged: 0 Thread(s)	If selling ECUTEK setups were possible, I would imagine to properly transfer it you could sell the dongle/ECU as a bundle... because isn't that what is acutally "bound" to your license? I think you should be able to sell a dongle/ECU as a set along with a small transfer fee because the tuner has to then supply updates to the new customer which may involve a completely different tune __________________ 2013 FRS Vortech V3 11psi Revworks UEL - PLM Overpipe - MOTIV catted frontpipe - Invidia Q300 2019 Series.Grey STI - Stage1+ SF

07-11-2013, 06:23 PM	#26
Calum That Guy Join Date: Dec 2011 Drives: 2013 asphalt FRS MT Location: Halifax, Nova Scotia Posts: 4,865 Thanks: 5,058 Thanked 2,867 Times in 1,499 Posts Mentioned: 82 Post(s) Tagged: 1 Thread(s)	Anyone who thinks buying mods for a car, be it physical or software, and thinking they are going to get a good return on their "investment" is going to have a bad time. Come on @Toma, you've made your point many times over. You don't appreciate the Ecutek product model. Build a bridge and get over it. Last edited by Calum; 07-11-2013 at 06:55 PM.

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07-11-2013, 05:27 PM	#19
AVOturboworld Join Date: Jan 2012 Drives: 2013 "AVO Orange" FR-S Location: Seattle, WA Posts: 1,067 Thanks: 69 Thanked 2,277 Times in 636 Posts Mentioned: 108 Post(s) Tagged: 2 Thread(s)	BRZedit also requires you to purchase a one-off license as well.

07-11-2013, 05:33 PM	#22
xwd Senior Member Join Date: Feb 2012 Drives: 2013 DGM Subaru BRZ (Subie #9) Location: ATL, US Posts: 2,667 Thanks: 123 Thanked 860 Times in 552 Posts Mentioned: 32 Post(s) Tagged: 0 Thread(s)	So far the people I've seen selling Ecutek setups have worked out deals with their tuners to transfer things over to the new owner. I think at least FA20Club has been okay with doing that. It's completely at the discretion of the tuner however whether they want to generate a new license for that specific dongle.

07-11-2013, 06:57 PM	#28
Toma Senior Member Join Date: May 2013 Drives: Viper, Mustang, FD RX7, FFR GTM Location: Calgary, AB Posts: 260 Thanks: 7 Thanked 89 Times in 52 Posts Mentioned: 19 Post(s) Tagged: 0 Thread(s)	Please. I just had no idea it was essentially worthless. Most any other part you can get 50 to 60 percent on your dollar. Hell... unmarried diablo or sct or evem cobb will bring 70 percent And seems NO ONE likes the model. But some will make excuses and rationalize it.... or put up with it for lack of better options. People need to know this, and the louder we voice our opinions, the better chance we'll have of more competition or EcuTek fixing an unfair model

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