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BRZ First-Gen (2012+) -- General Topics All discussions about the first-gen Subaru BRZ coupe


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Old 06-03-2013, 02:21 AM   #1
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BRZ vs FRS Manufacturing Rate

I just heard that it was a written agreement of 1:5 ratio between Subaru BRZ and Toyota respectively. That's why there are so many more FRS and 86s than BRZs. Is this true?
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Old 06-03-2013, 02:24 AM   #2
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I always thought it was 3 FRS : 1 BRZ.. maybe that's only for U.S. numbers. Last time I checked BRZs sold ~6000 in US, and FRS sold 18,000. I could be wrong.
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Old 06-03-2013, 04:51 AM   #3
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I thought it was closer to 6:1, but you'd have to look at global sales, or actual production numbers - usually available after the model year is done. In some countries it's more like 20:1. But total manufacturing - I'm not sure. There's a running total by month for SALES, but then again most members here would say their local Scion dealer has a few (or 10) on the lot, and their local Subaru dealer has none. So sales doesn't equal production either.

Bottom line - Toyota owns a share in Subaru. Both companies put engineers on the project. Toyota put up the capital, and Subaru provided the manufacturing plant. The agreement was that Toyota would get more units out of the deal. Not sure what exactly that piece of paper has the two companies agreeing to, but I'd love to see it.
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Old 06-03-2013, 10:48 AM   #4
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7:3 Toyota/Subaru split sounds familiar to me...
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Old 06-03-2013, 12:44 PM   #5
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In the US Scion was allocated 10,000 FR-Ss for 2013, Subaru was allocated 6,000.

http://www.autoblog.com/2012/06/20/s...-selling-cars/

In the UK the ratio was quoted as something like 9 Toyotas for every 1 Subaru, although I can't remember exactly.
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Old 06-03-2013, 12:48 PM   #6
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Oh, look, this thread again.
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Old 06-03-2013, 04:07 PM   #7
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http://www.ft86club.com/forums/showt...uction+numbers

In America it's about 3:1 (75 FRS for 25 BRZ, but according the link above it's closer to 2.7:1), this varies based on country (Top Gear's review cited a 9:1 ratio for the U.K. (90 86's to 10 BRZ's). This comes down to whatever contract Toyota and Subaru drew up before they began to develop the car.

Another factor is that from most accounts, Subaru was not convinced this car would be a sales success believing that nobody is REALLY interested in low horsepower RWD sports cars. Bottom line, Toyota WANTED to build the car, they paid Subaru to do it.
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Old 12-12-2016, 07:11 AM   #8
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Originally Posted by ashtray View Post
I thought it was closer to 6:1, but you'd have to look at global sales, or actual production numbers - usually available after the model year is done. In some countries it's more like 20:1. But total manufacturing - I'm not sure. There's a running total by month for SALES, but then again most members here would say their local Scion dealer has a few (or 10) on the lot, and their local Subaru dealer has none. So sales doesn't equal production either.

Bottom line - Toyota owns a share in Subaru. Both companies put engineers on the project. Toyota put up the capital, and Subaru provided the manufacturing plant. The agreement was that Toyota would get more units out of the deal. Not sure what exactly that piece of paper has the two companies agreeing to, but I'd love to see it.
Whatever initial allocation was agreed to, I am confident that production rates would/could be adjusted to satisfy demand. I feel sure that the initial allocations were made to assure adequate dealer inventories considering that there are many more Toyota than Subaru dealerships.
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Old 12-12-2016, 07:31 AM   #9
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Whatever initial allocation was agreed to, I am confident that production rates would/could be adjusted to satisfy demand. I feel sure that the initial allocations were made to assure adequate dealer inventories considering that there are many more Toyota than Subaru dealerships.
So considering that this is a three year old thread, does that mean we'll see more 2017 BRZs on the road?
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Old 12-12-2016, 07:57 AM   #10
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So considering that this is a three year old thread, does that mean we'll see more 2017 BRZs on the road?
Not in the UK.. very rare car which isn't good for Subaru but gives the UK BRZs a certain mystical aura!!
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Old 12-12-2016, 08:00 AM   #11
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Not in the UK.. very rare car which isn't good for Subaru but gives the UK BRZs a certain mystical aura!!
Where is that BRZ Master Race picture...
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Old 12-12-2016, 02:31 PM   #12
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So considering that this is a three year old thread, does that mean we'll see more 2017 BRZs on the road?
Yes. Thanks for noticing the age of the thread. Do you have any comment on the content of my post. <grin>
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Old 12-12-2016, 03:04 PM   #13
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Whatever initial allocation was agreed to, I am confident that production rates would/could be adjusted to satisfy demand. I feel sure that the initial allocations were made to assure adequate dealer inventories considering that there are many more Toyota than Subaru dealerships.
And I am sure that nothing has changed for the same reasons.
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Old 12-12-2016, 03:08 PM   #14
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And I am sure that nothing has changed for the same reasons.
I expect you are correct. <G>
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