Rumor: Subaru BRZ Price from $24,000 for Premium and $27,000 for Limited (rumor)

[Quantum]

Hi Everyone,

First post, been lurking for a while. Just saw this from a reliable source (Motor Trend editor-in-chief) and thought I'd share it.

• Subaru BRZ should go on sale in May 2012
• Starting price around $24k for Premium and about $27k for Limited.
• BRZ Premium model which includes standard navigation, eight-speaker audio, soft touch dash, limited slip differential, leather-wrapped steering wheel (tilt-telescopic), shift knob and e-brake lever, six-speed manual, aluminum pedal covers and cruise control, among other standard features.
• BRZ Limited model adds leather seats with Alcantara trim, fog lamps, rear deck spoiler, 17-inch rims and vented discs (16" front, 15" rear)
• Subaru expects sales of 3-4K units/yr
• According to Subaru a key difference between BRZ and Toyota 86/Scion FR-S are firmer front and softer rear spring rates for the BRZ
• BRZ weighs 2770 lbs (although Subaru BRZ press release says 2684 lbs)
• Makes 200hp@7000rpm and 150lb-ft@64-6600rpm. Redline is 7450 (fuel cutoff)

I'll take mine in WRB with gold BBS wheels from the aftermarket.

SOURCE: Follow @EdLoh on Twitter (Editor-in-Chief of Motor Trend).

EdLoh Edward Loh
BRZ FA20 engine must take premium b/c of trick D4S port and direct fuel injection. Comp ratio is 12.5:1, yet Subie claims 30mpg hwy! #BRZ
12 minutes ago

EdLoh Edward Loh
@
@hongdquan yes. Officially official. Pls tell them 2 follow @edloh 4 more info. Currently Workig up drive impression brain dump. Btw 2770lbs
15 minutes ago

EdLoh Edward Loh
Subaru BRZ makes 200hp@7000rpm and 150lb-ft@64-6600rpm. Redline is 7450 (fuel cutoff). Two liter FA kicks down 100hl/liter. #Subaru BRZ #BRZ
28 minutes ago

EdLoh Edward Loh
More BRZ/FR-S/GT86 trivia: Subaru sez 86x86 mm bore/struck is merely coincidence and not Toyota order. Roughy. #BRZ #FR-S #GT86 #AE86
1 hour ago

EdLoh Edward Loh
@
@hongdquan And yes, it drifts beautifully, EZ 2 power ovasteer, no clutch kickn needed (apologies 2 FD/Moto/Benson 4 talking like I know...)
1 hour ago

EdLoh Edward Loh
Light weight pays off big. Brilliant MX-5-like handling but w/ practical 2+2 package. 200hp/150tq, from 2L boxer pushing only 2700lbs. #BRZ
1 hour ago

EdLoh Edward Loh
Btw, reason 4 all this BRZ tweeting is I just drove it at Subie's SKC proving grounds and got my phone back from security. Stellar car. #BRZ
1 hour ago

EdLoh Edward Loh
Subaru BRZ should go on sale in May 2012, starting around $24k for Premium and about $27k for Limited. Subie expects sales of 3-4K/yr. #BRZ
1 hour ago

EdLoh Edward Loh
Breaking News: According to Subaru a key difference between BRZ n Toyota GT86/Scion FR-S are firmer front n softer rear spring rates 4 BRZ.
1 hour ago

JALOPNIK has also weighed in one this:

The BRZ will reportedly start at around $24,000 and rise to $27,000 for the Limited model.

According to Twitter traffic, the BRZ will come in two levels of trim, the base-level — called, strangely, Premium — which includes navigation (yes, standard), eight-speaker audio, soft touch dash, limited-slip diff; leather-wrapped steering wheel (tilt-telescopic), shift knob and e-brake lever; six-speed manual; aluminum pedal covers and cruise control, among standard features.

The BRZ Limited model adds leather seats with Alcantara trim, fog lamps, rear deck spoiler, 17-inch rims and vented discs (16" front, 15" rear).

[Quantum]

Wow, thanks for the warm welcome guys. I realize I'm a newb here, but this isn't my first time around an Interwebs car forum.

Follow @EdLoh on Twitter if you want the "Source".

He's just the Editor-in-Chief of Motor Trend. No big deal.

Cheers,
Hong

[Giccin]

Originally Posted by Quantum

Wow, thanks for the warm welcome guys. I realize I'm a newb here, but this isn't my first time around an Interwebs car forum.

Follow @EdLoh on Twitter if you want the "Source".

He's just the Editor-in-Chief of Motor Trend. No big deal.

Cheers,
Hong

You should've said that in your first post.

Instead you just blatantly wrote what you did and left everything up in airs.

[Quantum]

Originally Posted by Giccin

You should've said that in your first post.

Well I had to check with him first if this was Official Subaru information.

-Hong

[Quantum]

Originally Posted by Giccin

Logic > Emotion.

Indeed.

[Allch Chcar]

Cool.

EdLoh Edward Loh
BRZ FA20 engine must take premium b/c of trick D4S port and direct fuel injection. Comp ratio is 12.5:1, yet Subie claims 30mpg hwy! #BRZ
12 minutes ago

EdLoh Edward Loh
@
@hongdquan yes. Officially official. Pls tell them 2 follow @edloh 4 more info. Currently Workig up drive impression brain dump. Btw 2770lbs
15 minutes ago

EdLoh Edward Loh
Subaru BRZ makes 200hp@7000rpm and 150lb-ft@64-6600rpm. Redline is 7450 (fuel cutoff). Two liter FA kicks down 100hl/liter. #Subaru BRZ #BRZ
28 minutes ago

EdLoh Edward Loh
More BRZ/FR-S/GT86 trivia: Subaru sez 86x86 mm bore/struck is merely coincidence and not Toyota order. Roughy. #BRZ #FR-S #GT86 #AE86
1 hour ago

EdLoh Edward Loh
@
@hongdquan And yes, it drifts beautifully, EZ 2 power ovasteer, no clutch kickn needed (apologies 2 FD/Moto/Benson 4 talking like I know...)
1 hour ago

EdLoh Edward Loh
Light weight pays off big. Brilliant MX-5-like handling but w/ practical 2+2 package. 200hp/150tq, from 2L boxer pushing only 2700lbs. #BRZ
1 hour ago

EdLoh Edward Loh
Btw, reason 4 all this BRZ tweeting is I just drove it at Subie's SKC proving grounds and got my phone back from security. Stellar car. #BRZ
1 hour ago

EdLoh Edward Loh
Subaru BRZ should go on sale in May 2012, starting around $24k for Premium and about $27k for Limited. Subie expects sales of 3-4K/yr. #BRZ
1 hour ago

EdLoh Edward Loh
Breaking News: According to Subaru a key difference between BRZ n Toyota GT86/Scion FR-S are firmer front n softer rear spring rates 4 BRZ.
1 hour ago

That's actually a nice find. :-/

[Quantum]

Originally Posted by Allch Chcar

Cool.

That's actually a nice find. :-/

And you may have figured out that @hongdquan is me.

Glad to be here guys!

Cheers,
Hong

[poormans_LFA]

i'm gonna go out on a limb and say i'd expect the FRS to start just under where the BRZ starts. makes sense if the BRZ is suppose to be more "Premium". I'm saying $23k to start for a base FRS.

[Midnight Run]

Originally Posted by poormans_LFA

i'm gonna go out on a limb and say i'd expect the FRS to start just under where the BRZ starts. makes sense if the BRZ is suppose to be more "Premium". I'm saying $23k to start for a base FRS.

Took the words outta my mouth. After going back n forth with Quantum's initial post. It does make sense that Scion slate this car right below the BRZ Premium model and slightly above Scion tC.

[Rampage]

There are so many "authorities" quoting prices for both the FR-S and the BRZ. I sincerely hope that Mr Edward Loh is in the right ballpark because his price predictions are in a area where I could seriously consider one of these models for a daily driver and weekend warrior.

[Quantum]

Originally Posted by poormans_LFA

I'd expect the FRS to start just under where the BRZ starts. I'm saying $23k to start for a base FRS.

Agreed. But my guess is $22k given cheaper headlights, and interior.

Originally Posted by Midnight Run

It does make sense that Scion slate this car right below the BRZ Premium model and slightly above Scion tC.

Not sure what a tC goes for but this should be the top model in the Scion lineup.

Cheers,
Hong

[poormans_LFA]

pricing has to be perfect on these cars. otherwise they'll tank. period.

[Quantum]

Originally Posted by Rampage

There are so many "authorities" quoting prices for both the FR-S and the BRZ. I sincerely hope that Mr Edward Loh is in the right ballpark.

Let's be clear, these are not "predictions". Dude is EiC of Motor Trend! He's tweeting this directly from SUBARU in Japan right now.

-Hong

[Midnight Run]

Originally Posted by Quantum

Not sure what a tC goes for but this should be the top model in the Scion lineup.

Cheers,
Hong

tC starts right around $19k+ options, IIRC

So if $22K for FRS, I am in.