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Old 05-15-2015, 01:38 AM   #1
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Sports cars sales compared...

Some food for thought in the 3rd anniversary of the twins since their release in May 2012:

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Old 05-15-2015, 01:45 AM   #2
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Very cool! Thanks.
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Old 05-15-2015, 04:54 AM   #3
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pretty cool info but i wouldn't lump the 350z and the 370z. Two different cars, and the 370 was pushed to a higher pricepoint.
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Old 05-15-2015, 07:24 AM   #4
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pretty cool info but i wouldn't lump the 350z and the 370z. Two different cars, and the 370 was pushed to a higher pricepoint.
I think it's a fair comparison. I'm sure most people on here probably cross shopped the 350/370 with the twins while they were looking. To me, that puts it into the same bracket.
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Old 05-15-2015, 08:52 AM   #5
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pretty cool info but i wouldn't lump the 350z and the 370z. Two different cars, and the 370 was pushed to a higher pricepoint.
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I think it's a fair comparison. I'm sure most people on here probably cross shopped the 350/370 with the twins while they were looking. To me, that puts it into the same bracket.
I think he meant lump them together as one category. Forces the number up and skews the comparative results.
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Old 05-15-2015, 09:34 AM   #6
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Looks like cars sales follow a consistent predictable pattern.
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Old 05-15-2015, 09:54 AM   #7
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pretty cool info but i wouldn't lump the 350z and the 370z. Two different cars, and the 370 was pushed to a higher pricepoint.
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I think he meant lump them together as one category. Forces the number up and skews the comparative results.
Unless OP is psychic he can't deconstruct the data being sourced.

http://www.goodcarbadcar.net/2011/01...s-figures.html

In any case it's not like the two generations overlapped by a significant amount, they updated the model, I'm not seeing how that skews anything aside from the total units sold graph. Might as well separate AP1 and AP2 S2000's, pre/post 2007 RX-8's, the FR-S and BRZ, and include the NB Miata as a separate class as well.

To the OP, image says ND Miata, should probably say NC.
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Old 05-15-2015, 10:07 AM   #8
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You're missing the Miata's most important aspect: that the ND has a built-in time machine

(graphs should say NC)
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Old 05-15-2015, 10:07 AM   #9
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pretty cool info but i wouldn't lump the 350z and the 370z. Two different cars, and the 370 was pushed to a higher pricepoint.
Whether OP could or could not separate the Z car sales numbers, they do skew the results by conflating the data. Perhaps there is no way around that problem given the source.
Also, we need to recognize that the Z cars have a much longer legacy (extending back to the original 240Z) which tends to boost sales whenever a new model comes out. I think that the Miata is perceived by most consumers as one long line from its introduction to now. These cars also have benefited from decades of advertising. Contrast this with the S2000 sales, which were never high at all, even though it was a great car. With regard to FR-S and BRZ, however, these are identical models which happen to be sold under different brands. No need to treat them differently any more than treating every different Toyota or Subaru dealership as unique.
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Old 05-15-2015, 10:07 AM   #10
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I wonder why the s2000 didnt sell very well? Besides being a roadster it seems like the ultimate driving car of the bunch yet they didnt sell.. It must have been the price point I guess.

Also I agree about splitting up the the 350z and 370z. They are totally different cars and the car totals are very skewed being together.
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Old 05-15-2015, 10:10 AM   #11
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Great visual. Shows the drop off in sales was predictable and should have been expected. I am sure Toyota knew what the sales would look like. The car sites and mags spouting doom and gloom is mostly click bait and story fodder. The car is still outselling every other sports car. It will be interesting to see where the new ND MX-5 comes in at and the effect, if any, that it has on twins sales.
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Old 05-15-2015, 10:16 AM   #12
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Only thing I wonder is what the graph would look like if the S2000 and RX8 were still in production.
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Old 05-15-2015, 10:18 AM   #13
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I wonder why the s2000 didnt sell very well? Besides being a roadster it seems like the ultimate driving car of the bunch yet they didnt sell.. It must have been the price point I guess.

Also I agree about splitting up the the 350z and 370z. They are totally different cars and the car totals are very skewed being together.
The s2000 was very expensive for its time. It was the equivalent of $45K in today's dollars. Even at that some automotive experts reasoned that Honda lost money on them.

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Only thing I wonder is what the graph would look like if the S2000 and RX8 were still in production.
Unless Honda could have held the line on the price and still made the F20 meet emissions and improved its mileage, it would probably look just like it does now.
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Old 05-15-2015, 10:28 AM   #14
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Only thing I wonder is what the graph would look like if the S2000 and RX8 were still in production.
It's clear that the sales of those two cars had declined to near zero by the time of their discontinuation. It made no sense for the manufacturers to continue to make these cars if there were no more customers interested in buying them.

Interesting pattern, though. Introduction year is good, 2nd year is great, a significant dropoff in the third year, then a long gradual decline in sales until the model is discontinued. The pattern is so consistent that it seems certain that Toyota/Subaru have factored this into their sales projections.
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