Subaru Announces US Pricing for 2013 BRZ at $25,495

[Draco-REX]

Originally Posted by Saber_TRD

The nav, LED HIDs, Fog lights, auto-dimming mirror, push start, dual digital climate control, materials used on the interior. There's plenty more in the BRZ compared to the FR-S that is making people go "WTF?" at the small price difference. I'm sure I've missed things too... oh yeah, heated seats and mirrors, trunk liner, and I'm sure there's more yet.

Auto-dimming mirror is not standard equipment. It's a port-installed option. Push start and Dual climate HVAC is on the Limited only.

[86fanatic]

Originally Posted by Kimsey47

I think the Subaru price is worth not driving around with the Scion badge on a car...

For better or worse I think that's what it really comes down to for most people.

[Bristecom]

OK, well... it's official, the Scion is a bad deal compared to the Subaru BRZ. The Subaru cost only $500 more for HID/LED headlamps, built in Navigation, and supposedly nicer cloth seats. Not to mention, Subaru dealers are willing to give price breaks and deals if needed whereas Scion is non-negotiable. Scion just failed...

Unless they decide to throw in HIDs and the BeSpoke or lower the MSRP, they are going to massively loose out to the BRZ. Grr... stupid Scion and their mono-spec/mono-price BS!

[Jokerz]

Ok no more thoughts on the frs, I'm holding out for a brz

[Kimsey47]

Originally Posted by 86fanatic

For better or worse I think that's what it really comes down to for most people.

It was for me. Throw a Toyota badge on the same car and put GT-86 and I'd consider it. When they said it would be a Scion there I was Subaru BRZ from there out.

[Dave-ROR]

Originally Posted by Bristecom

OK, well... it's official, the Scion is a bad deal compared to the Subaru BRZ. The Subaru cost only $500 more for HID/LED headlamps, built in Navigation, and supposedly nicer cloth seats. Not to mention, Subaru dealers are willing to give price breaks and deals if needed whereas Scion is non-negotiable. Scion just failed...

Unless they decide to throw in HIDs and the BeSpoke or lower the MSRP, they are going to massively loose out to the BRZ. Grr... stupid Scion and their mono-spec/mono-price BS!

$1,300, not 500. one of those prices includes dest and one doesn't..

[lupehoops26]

Originally Posted by Dave-ROR

People who said 24k was too much actually expected the FR-S for 22-23k. IMO 24,200 is fair for the FR-S and 25,500 is fair for the BRZ P.

^^ This! Too many people assumed that because the rest of the Scion stable started at under 20k (even though a tC can go well up to the mid20s with options), when Toyota said the FR-S would be less than $25k, this meant $21-22k. Faulty logic.

[Dave-ROR]

Ok maybe I'm wrong, I really didn't think that many people who badge whores. I've never owned my own Subaru and have owned Toyotas so the badge is completely meaningless to me.

[tranzformer]

Originally Posted by Bristecom

OK, well... it's official, the Scion is a bad deal compared to the Subaru BRZ. The Subaru cost only $500 more for HID/LED headlamps, built in Navigation, and supposedly nicer cloth seats. Not to mention, Subaru dealers are willing to give price breaks and deals if needed whereas Scion is non-negotiable. Scion just failed...

Unless they decide to throw in HIDs and the BeSpoke or lower the MSRP, they are going to massively loose out to the BRZ. Grr... stupid Scion and their mono-spec/mono-price BS!

It is $1300 difference. Not $500.

[lupehoops26]

Originally Posted by Itgb

The prices are fine for now, but the problem is actual sale prices 1yr from now... 2014 FR-S $24,200, 2014 BRZ $24,500. When the price difference between the two cars is going to be less than $500 due to price negotiations, VIP pricing, or whatever discount, the FR-S will be overpriced.

Scion Pure Pricing doesn't mean a car can only be sold at MSRP, it just means that a dealer advertises a price (on TV ads, internet, street signs, wherever), that is the price you pay. No haggling. I've seen Scions on sale for less than MSRP, just every single one at that dealer is the same price.

[blu_]

Originally Posted by Dave-ROR

Ok maybe I'm wrong, I really didn't think that many people who badge whores. I've never owned my own Subaru and have owned Toyotas so the badge is completely meaningless to me.

I think most people have an affinity to "their brand" or however you want to put it. Especially car enthusiasts, even if it is irrational.

[86fanatic]

Originally Posted by blu_

Well considering that everything suggests that the premium seat material are of a higher grade and durability, YOU are actually just spreading disinformation until YOU find a code that mentions this.

The seats are a more expensive option in the Japanese market, that's pretty much all we know. Durability, grade, reliability, and actual feel/comfort/function could all be completely unrelated to the price that actually gets charged.

[Bristecom]

Originally Posted by Dave-ROR

$1,300, not 500. one of those prices includes dest and one doesn't..

OK, my bad... Still, considering nav will be a $2000 option and if HID is an option, that will be at least $800, so it's still a good deal.

[Kimsey47]

Originally Posted by Dave-ROR

Ok maybe I'm wrong, I really didn't think that many people who badge whores. I've never owned my own Subaru and have owned Toyotas so the badge is completely meaningless to me.

I've always been a Japanese car fanboy, so personally I just cannot stand the Scion badges here in the US. For some reason I find that sickening/offensive as a loyal fan/buyer. One of many turn offs from Toyota products in recent years.