BRZ and FR-S Sales Numbers Thread

[CruiseZen]

It will be interesting to see what effect the Monogram series has on the sales ratio.

[SirBrass]

It's a very limited release (only 2000 units, iirc), so I doubt it will severely (if at all) impact regular sales.

On phone I am. Therefore, if mistakes I make, Frank Oz blame you should.

[raven1231]

Originally Posted by SirBrass

It's a very limited release (only 2000 units, iirc), so I doubt it will severely (if at all) impact regular sales.

On phone I am. Therefore, if mistakes I make, Frank Oz blame you should.

This

[CruiseZen]

[QUOTE=SirBrass;1581147]It's a very limited release (only 2000 units, iirc), so I doubt it will severely (if at all) impact regular sales.

Still, how many of those sales during the next few months will be from folks who might have otherwise bought a BRZ?

[MeehowsBRZ]

Looks like February 2014 was a lot better then February 2013. That's a good sign considering last years winter wasn't as bad as this years.

[tennisfreak]

Originally Posted by imag

It is interesting the BRZ sales are still going up year over year while the FR-S sales are going down. I can think of a couple possible reasons for that:

- More Subaru dealership traffic
- More mature buyers as sales stabilize - leads to more sales of the more expensive version over the entry level

Any other ideas?

This mature buyers idea sounds ridiculous.

Actually, brz sales are really flat more than anything. They are not drastically going up or down.

FRS sales have dropped this past winter.

It would be more likely that due to the BRZ production being so small to begin with that their sales are flatter because when demand is high there are not enough to meet demand.

The FRS has a much higher supply so when demand is high (summer) they sell more and then you see a more drastic drop in the winter when demand goes down.

[ThisIsChrisKim]

Just looks like the normal life cycle of a niche car. High demand at first and then begins to tail off as the car's life continues on. Miata underwent the same sales patterns with the introduction of each generation, more or less. Spike for about 2 years and then slowly declining sales as the generation gets older.

[regal]

Originally Posted by MeehowsBRZ

Looks like February 2014 was a lot better then February 2013. That's a good sign considering last years winter wasn't as bad as this years.

The only made 86 units in feb 13.


The chart is showing a flatline. I can tell you from personal experience auto execs don't like flat lined sales, they like to see a stead growth usually around 5%.


Imho they are disregarding the boom in sales that filled the pipeline. Unfortunate because the sooner they payback the depreciation the sooner they can help the engine without affecting sticker or profit.


Hopefully its just the damn cold weather, mine has done great in the snow with the 60's a/r tires (no so good in the ice but no car does.)

[Kostamojen]

The chart is showing a flatline. I can tell you from personal experience auto execs don't like flat lined sales, they like to see a stead growth usually around 5%.

The BRZ is different because its production and allocation is limited. Basically they are selling the entire allocation completely on a consistent basis. If anything that line shows they need to up the allocation for BRZ's to see if sales improve.

[rice_classic]

Originally Posted by reni

Because of the "Pure Pricing" BS, Subaru dealers can be a bit more flexible on pricing these days, so more buyers are opting to go for a better-equipped car for around the same money. Whereas when the cars first hit the showrooms everyone was paying MSRP or close to it, so the Scion would have been consistently cheaper.

This makes sense to me. I bought the Scion vs the Subaru for 3 reasons: Looks, color, price.

Now, like Reni says, one of those reasons no longer applies and the looks of the BRZ have grown on me. I bought my car in July 2012 and at that point I saved lots of money vs the BRZ but if I were buying today I would probably be cross shopping looking for a Subaru dealer that's willing to negotiate.

The PURE Pricing is only good (for the consumer) for a new car while demand out paces supply (because no price inflation) but the moment supply outpaces demand then PURE Pricing becomes sales-prohibitive (and bad for consumer) because the dealer cannot make price concessions.

Once the "enthusiastic purchases" have bought their cars, the next demographic of purchases are looking for value, are considering other cars as well. IMHO, the FRS needs a 1k or 1.5k price drop.

[Captain Insano]

Nice charts AtlasMick. I cannot believe there is already over 45K Twins on the road!! I don't see too many around where I live.

[DarkSunrise]

Originally Posted by Captain Insano

Nice charts AtlasMick. I cannot believe there is already over 45K Twins on the road!! I don't see too many around where I live.

I'm starting to see them daily. It's a good sign for aftermarket support and continued OEM development.

[rice_classic]

I seem them almost daily here in the PacNW. There's a lot of them around.

What is rare is not seeing one of the twins, it's seeing one of the twins stock.

[regal]

Originally Posted by rice_classic

This makes sense to me. I bought the Scion vs the Subaru for 3 reasons: Looks, color, price.

Now, like Reni says, one of those reasons no longer applies and the looks of the BRZ have grown on me. I bought my car in July 2012 and at that point I saved lots of money vs the BRZ but if I were buying today I would probably be cross shopping looking for a Subaru dealer that's willing to negotiate.

The PURE Pricing is only good (for the consumer) for a new car while demand out paces supply (because no price inflation) but the moment supply outpaces demand then PURE Pricing becomes sales-prohibitive (and bad for consumer) because the dealer cannot make price concessions.

Once the "enthusiastic purchases" have bought their cars, the next demographic of purchases are looking for value, are considering other cars as well. IMHO, the FRS needs a 1k or 1.5k price drop.

I agree I don't think cross shopping is much of an issue most buyers will buy the brand that is most convenient and lowest priced. If the contract/handshake deal expires IMHO Subaru can modify the FA20T to fit for little to no price increase , then the brand will make a big difference in sales.