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Subaru BRZ General Forum All discussions about the Subaru BRZ coupe


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Old 06-27-2019, 11:16 AM   #15
xdavidx
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I still get these for my 2008 Lancer. I highly doubt that any dealer is desperate for used Lancers. It is just a ploy to get you into the dealer. Ignore it.

^This


Every car company does this same thing and it's simply to drive traffic to the dealership (this is the primary goal for regional car company marketing groups). They know that a certain % of anyone who comes in for any reason will walk out with a car, so they send these to everyone just to get you to come in. There is no special demand for your particular car and the price they give you won't be any better than any other day you walk on to the lot.


The marketing groups love these because they are easy to track your visit to that mailing, so they can show metrics to the dealerships that they're being effective at driving people to the lots and it justifies the regional marketing fee dealership pay (and sometimes try to pass on to buyers).
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Old 06-27-2019, 11:38 AM   #16
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Originally Posted by xdavidx View Post
^This


Every car company does this same thing and it's simply to drive traffic to the dealership (this is the primary goal for regional car company marketing groups). They know that a certain % of anyone who comes in for any reason will walk out with a car, so they send these to everyone just to get you to come in. There is no special demand for your particular car and the price they give you won't be any better than any other day you walk on to the lot.


The marketing groups love these because they are easy to track your visit to that mailing, so they can show metrics to the dealerships that they're being effective at driving people to the lots and it justifies the regional marketing fee dealership pay (and sometimes try to pass on to buyers).
Worked on my wife once! The letter said they really, really, REALLY needed her 3 year old base Outlander since the buying public could just not get enough of them. She went in and drove away in a shiny new fully loaded one and they sent her highly desired base off to auction. Of course, as you said, the deal she got was no better than if she had just randomly shown up.
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Old 06-27-2019, 12:08 PM   #17
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I was given a DVD at a promo event with this on it 12+ years ago.
It was a pretty fun car, but the QR25 had this slight problem that when driven hard, it would dump more fuel into the engine than it could burn. Which would cause raw fuel to go out the exhaust, which would collapse the cat on the manifold, which would then result in those bits getting sucked back into the engine. Just a slight problem. I bought the car with 11,000 miles on it, and it was up to its third engine before the warranty expired at 36,000 miles.
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Old 06-27-2019, 01:10 PM   #18
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Sure for another four or five years!
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Old 06-27-2019, 06:28 PM   #19
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Your letter looks fancy. What I got from a Subaru dealer saying they wanted my car was just a hand written letter asking if I'd be interested in selling my car and what they were offering to pay for it.
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Old 06-27-2019, 07:13 PM   #20
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its like you read the fine print and they have a 22b in inventory theyd trade you lol
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Old 06-27-2019, 07:33 PM   #21
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I didnít think anybody took these things seriously As stated, these are automatically generated and mailed in hopes that you will show up to the dealership and buy a new car. They donít really specifically want your car and you wonít get any more in trade value than if you were to just randomly show up at the dealership. Donít take it personally that they are advertising trading your vehicle for whatever less exciting vehicle they are pushing at the time.
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Old 06-27-2019, 07:37 PM   #22
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Hmm. Maybe if it was a WRX STi-RA... nah!
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Old 06-27-2019, 07:38 PM   #23
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its like you read the fine print and they have a 22b in inventory theyd trade you lol
22B
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Old 06-27-2019, 10:25 PM   #24
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its like you read the fine print and they have a 22b in inventory theyd trade you lol
i couldn't sell the brz, but i'd definitely shift some things around to afford a 22b!
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Old 06-27-2019, 10:27 PM   #25
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I was given a DVD at a promo event with this on it 12+ years ago.

https://www.youtube.com/watch?v=Z9yAw2jYxxQ
"the run" with the 350z is a much better pointless-promo. in surround sound, it can't be turned up enough!

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Old 06-28-2019, 08:05 AM   #26
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i started getting these once i got to 1 year left on my loan. its always for something shitty like a crosstrek or base forester. The grift is they give you a shitty trade in value then try and bait you into a long car loan.
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Old 06-28-2019, 10:13 AM   #27
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Iím speechless.
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BRZ tS 160/500
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Old 06-28-2019, 11:21 AM   #28
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Iím speechless.
I mean, itís the ďPREMIUMĒ...so itís obviously the most premier model
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