Toyota uBox Concept EV created by students for the demanding generation Z

[rice_classic]

I'm concerned that future generations aren't going to make the world better.

[DAEMANO]

Originally Posted by rice_classic

I'm concerned that future generations aren't going to make the world better.

Hate to say it, but they probably couldn't fuck it up any worse than we have.

[daiheadjai]

Originally Posted by DAEMANO

Hate to say it, but they probably couldn't fuck it up any worse than we have.

Ha! We'll show you!


(Oops. I'm Gen Y. Nevermind...)

[ToySub1946]

'uBox is designed to be a one solution for young generation who like to socialize, work and explore new places.'

I'm sure they can do all of those things with a smart phone. No need for a vehicle other than just possibly a bicycle.

Will they be able to live in this vehicle...since most won't be able to afford rent ?

And what's pictured is most likely their idea of work, yea right...that's work.

[themadscientist]

Interesting vehicle. I think I like it, but probably not at all for the reasons they intended. Then again, I sort of like this one too.

http://newlaunches.com/archives/toyo...d-of-60kmh.php

[cwpbrz-ji]

Originally Posted by rice_classic

I'm concerned that future generations aren't going to make the world better.

Originally Posted by ToySub1946

Will they be able to live in this vehicle...since most won't be able to afford rent ?

Great points raised and (imo) it is hard to make the “world better” if one has “to live in this vehicle...since most won't be able to afford rent”.

Time Trippin':

[ame="https://www.youtube.com/watch?v=y079_-SEIpo"]z88Films - Slammed Scion XB Tribute - YouTube[/ame]

[NemesisPrime909]

Originally Posted by krayzie

Toyota is trying hard to figure out how to replace this one car solution:

It's funny you should mention that.

Toyota's most successful SUV is the landcruiser. it's so successful that they brought back the J70, if only for a limited time.

If they're really trying to capture a market all they need to do release the 2-door variant here. It looks fine, is capable, reliable, has adequate space for the market they're trying to hit, and could quite frankly dethrone JEEP.

[themadscientist]

I'm reasonably certain the previous generation always says the next is a bunch of slackers. It was said about my generation and I've said it about the Millennials. What a bunch of whiny bitches, but I do like their naive idealism. It's annoying when they are young and spouting off from their parent's couch, but they are getting older and it looks like a lot of them are starting to hone it into a useful edge and try to make changes to the world around them. I'm happy to talk about new ideas.

Of course their vehicles would be quite different, they are different people with different ideas and priorities. I'm totally cool with that as long as they leave the old curmudgeonly Gen Xer's loud and fast car, loud and fast music and twinkies and soda alone. Be idealistic, but stay in your lane, rainbow, I'm going fast over here and I don't need you snapchatting about your gluten free muffin in front of me.

[MrFisty]

Originally Posted by GhostRai

\
But seriously I want to know why they always design these cars for the youth, urban, modern, adventurous, etc demographic who doesn't exist.

What happens when you have poorly trained or untrained market researchers.

[themadscientist]

Marketers have lived in an echo chamber for too long. They no longer think consumers know what they want, but, instead, must be told what they want by marketers.

If these asshats paid attention in their marketing classes in college they would remember the pioneering work of Charles Coolidge Parlin who shot down Campbells idea that their canned food would appeal to rich people. He dug through trash cans and discovered that was not true. Only poor people were tossing empty soup cans. He understood that paradigms and theories had to be vetted against the evidence and while the idea may sound good in the board room and do well in some simulation, people are people and if they just don't want it, they don't want it.

I worked in the hotel business for a long time and the biggest challenges for my front line staff was understanding that if you shut the fuck up and listen to your customer they will tell you what they want. Don't try to tell them what they want based on what you want them to want. Listen to the customer. Ask questions to increase your understanding from the customer's perspective, very important, look at your product mix and service capabilities and deliver on those expectations. It's not like engineering, it's a social science.

I've gone round and round with my engine builder on the GT-R and he has not listened to me and it's infuriating. He wants to build what he wants for me and on paper it makes sense; it's a solid plan, but he has forgot that crucial constant that is people are weird, they want what they want and sometimes it's stupid, but they still want it. It is and I do. he seems to be coming around, but it's been a fight to get him to shut the fuck up and listen to what I, the guy paying for all this shit, wants.

I don't buy a lot of new stuff simply because I need to see some utility in the product before I put down my money. Marketers and other consumers say "but, it does this." I see that, but don't need that. Psuedotangibles (think I just created a word) like whether something entertains you or you find it clever an interesting or ownership rewards you emotionally all play a factor. They are not easily captured in a market study and listening to the voice of the customer is the only possible way to catch that data.

I had been complaining for many years that I wanted a lightweight, RWD manual transmission "fun" car. For years, nothing. No, Nissan, I don't want the 370Z, are you listening? Suddenly, one day I see a BRZ in a magazine. There it is. Somebody heard me. Here's my money. I love that car to death and it's the first car I haven't immediately wanted to tear apart and redo. I changed the wheels and ever since have never felt to need to change anything. I still look back at it when I walk away from it in the parking lot, I still catch myself taking it in when I drive and I often just go drive for the pure enjoyment of driving. Bullseye, Toybaru.

I can't speak ill of this vehicle. It's not targeted towards me and truth be told, I don't really "get" millennials so I can't really say if it would appeal to them. I dig it aesthetically, but the rest of the whiz bang is lost on me; maybe they will like it.

[YukiHachiRoku]

Generation Zombie...

By the way, for all you fine specimens born 1981, this is a good read as well.

https://www.washingtonpost.com/news/...-baby-boomers/

[MrFisty]

Originally Posted by themadscientist

Marketers have lived in an echo chamber for too long. They no longer think consumers know what they want, but, instead, must be told what they want by marketers.

If these asshats paid attention in their marketing classes in college they would remember the pioneering work of Charles Coolidge Parlin who shot down Campbells idea that their canned food would appeal to rich people. He dug through trash cans and discovered that was not true. Only poor people were tossing empty soup cans. He understood that paradigms and theories had to be vetted against the evidence and while the idea may sound good in the board room and do well in some simulation, people are people and if they just don't want it, they don't want it.

I worked in the hotel business for a long time and the biggest challenges for my front line staff was understanding that if you shut the fuck up and listen to your customer they will tell you what they want. Don't try to tell them what they want based on what you want them to want. Listen to the customer. Ask questions to increase your understanding from the customer's perspective, very important, look at your product mix and service capabilities and deliver on those expectations. It's not like engineering, it's a social science.

I've gone round and round with my engine builder on the GT-R and he has not listened to me and it's infuriating. He wants to build what he wants for me and on paper it makes sense; it's a solid plan, but he has forgot that crucial constant that is people are weird, they want what they want and sometimes it's stupid, but they still want it. It is and I do. he seems to be coming around, but it's been a fight to get him to shut the fuck up and listen to what I, the guy paying for all this shit, wants.

I don't buy a lot of new stuff simply because I need to see some utility in the product before I put down my money. Marketers and other consumers say "but, it does this." I see that, but don't need that. Psuedotangibles (think I just created a word) like whether something entertains you or you find it clever an interesting or ownership rewards you emotionally all play a factor. They are not easily captured in a market study and listening to the voice of the customer is the only possible way to catch that data.

I had been complaining for many years that I wanted a lightweight, RWD manual transmission "fun" car. For years, nothing. No, Nissan, I don't want the 370Z, are you listening? Suddenly, one day I see a BRZ in a magazine. There it is. Somebody heard me. Here's my money. I love that car to death and it's the first car I haven't immediately wanted to tear apart and redo. I changed the wheels and ever since have never felt to need to change anything. I still look back at it when I walk away from it in the parking lot, I still catch myself taking it in when I drive and I often just go drive for the pure enjoyment of driving. Bullseye, Toybaru.

I can't speak ill of this vehicle. It's not targeted towards me and truth be told, I don't really "get" millennials so I can't really say if it would appeal to them. I dig it aesthetically, but the rest of the whiz bang is lost on me; maybe they will like it.

TLDR

but the reality is more likely not that marketers are in echo chambers, but that product developers and manufactures. hoose too often not to adhere to the basic marketing concept.

it's about trying to maintain steady income instead of taking chances on doing something better.

[themadscientist]

Originally Posted by YukiHachiRoku

Generation Zombie...

Indeed

[krayzie]

Originally Posted by MrFisty

it's about trying to maintain steady income instead of taking chances on doing something better.

I think this is because of the stock market and maximizing shareholder value of the corporation. IMO once this is out of the equation would a company start to make the best possible product that caters to the people in a positive manner.

When I was in school around the turn of the century, they were starting to teach that modern marketing incorporates a lot of theory from semiotics, which basically teaches how to manipulate the mindset of people. Maybe that's why nowadays marketers think they know better than their target audience in terms of what they want and should have.