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Old 02-23-2012, 08:26 PM   #1
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Geographics of the American Motorist

I had a debate today with a old co-worker about the success of the BRZ/FRS. Of course we talked about comparable cars in the last 2 decades that were successful or failures. But then we got into geographics and it never occurred to me to look at what areas of success and failure based on location. So i did some quick google searching and just pulled this up.

Like any other diverse, multiethnic state, the US of A doesn’t so much have a distinct national culture as a no-holds-barred cultural cagematch of competing values, lifestyles, and perspectives. We call it “pluralism,” although more politically-minded commentators might call it “the war for America’s soul.” Anyway, with America’s cultural divide still creating yawning chasms between the experiences of citizens in “red” states and “blue” states, it’s not enough to simply look at sales statistics for the whole country. No, to truly understand the different cultures forming America’s automotive melting pot, we must look at car sales region-by-region in hopes of identifying the constituent parts of our larger car culture. And that’s exactly what TrueCar has done , breaking out both sales and discounts for the top-performing vehicles in one West coast state (California), one East coast state (New York), one Midwestern state (Illinois), and one Southwestern state (Texas). The result: a snapshot of our diverse market for cars, and a peek at our conflicting car cultures.

and Jan2011 overall whole US sales figures.

So now im continuing my discussion with you guys. In hopes we can compile something similar to these charts, but place only the comparable cars of the BRZ/FRS based on geography.

Right off the bat, Im going to guess California, New York, and Florida are going to be the biggest debatable locations. Because we will probably have more relevant data to see/play with.
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