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The scion won't be 25k...I GUARANTEE it. Why? Cause Subaru will price the BRZ to compete with base WRX. They will have an entry level AWD sports sedan and a RWD sports coupe offered at the same price-which is 25k.
Scion went the cheaper route to cut costs. No HIDs, plastic interior(as opposed to subarus, more high scale) as well as less options standard compared to the BRZ. Other differences as well. Also, look at the prices in Scion's lineup. All 4 vehicles are priced between 16 and 19k. Do you really think they'll have 4 cars within a $3,000 range and then one that's nearly $6,000 higher than their currently, most expensive, car? Scion is aimed towards a younger demographic and shows partially by having low cost vehicles. Not many people in their target audience will want the FRS if it's priced at 25k when they compare it to other available cars in the same price range. All said and done, I will place cash money down RIGHT NOW that FRS' MSRP will be less than 23k.
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