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Originally Posted by NoHaveMSG
Ever heard of "economy of scale"? They sell vastly more variations of Imprezza's which effects the price/cost of all Imprezza models.
We talk about this all the time at work whenever sales get this idea to come out with a new model. They get a and are shown the numbers, and how many of this new model they would have to sell to cover just the development cost. Then they go back to hiding in their hole.
I'd like to see an actual WRX at an actual dealership with a 28K sticker. Just because the SOA website shows the WRX starting there, doesn't mean dealers actually order them spec'd that way. Current model year too, not old new stock carry over.
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What better way to have economies of scale than use an existing, proven power plant?
They’re already committing to a brand new, ground-up platform. They threw economies of scale out the window when they made that decision.
I live next the worlds biggest Subaru dealer. They have tons of WRX trims all the time. From bare-bones base models to loaded Limiteds.