[LSxJunkie]

BMW has no incentive to build another lightweight, modestly powered driver's car. They've built a brand image on balancing dynamic performance with luxury. 3ers, 5ers, and X5s practically sell themselves. The cost of developing a new car, tooling for manufacturing, marketing... not worth it when their other cars are carrying their weight in sales. Especially for such a small market. There is a big difference between people who say they will buy a car on the internet and people who will actually walk into a dealership to buy one.

Toyota is a brand whose image is boredom. That's not very compelling That is why the GT86 made sense in the home market. They sold, for the last 8 years, 12 different beige cars. Scion is a brand aimed directly at young car enthusiasts. That's why the FR-S makes sense here. Subaru has sold compelling, affordable, lightweight cars for years. That's why the BRZ makes sense.

A 2002? Where does that slot in? Under the 1er? BMW dealerships have an air of snobbery around them. That's part of what they sell. Exclusivity. They've carefully cultivated that image for the last 20 years. I can guarantee that most will dealers will cringe at the thought of putting a 28k 2002 next to a 90k 7er on the showroom floor. Even more so at the thought of having 22-25 year olds with mediocre credit coming into their store daily looking to finance the new affordable BMW.




Long story short, it makes absolutely no financial sense for BMW to do so, and BMW is first and foremost a business.