Quote:
Originally Posted by Tcoat
I always found it funny that the FRS was supposed to be the young guy market and the BRZ was aimed at the "higher end" older market but the sales numbers clearly show that the reverse is what actually happened..
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Well, at least according to Jack Hollis and other Scion executives at the First 86 event in 2012, the marketing for this was never intended to be aimed at "youth" as in age, but at "those who think young". Basically Scion's job was to move the average buying age of their cars to about 10 years younger than Toyota, but that really just meant lowering it from something like the mid 50s to the mid 40s.
Heck, I would say close to 50% of the First 86 group were 40 or older in 2012.