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Lol, people on this side of the pond are saying Scion is a stupid brand and will never own one until they badge it a Toyota.
You know what it's equivalent to? Having a great looking girl, who's low maintenance and competent at fulfilling almost all of your needs AND willing to improve herself, stand in front of you who you will never date because her name sounds like a name that is associated with something you don't like. Meanwhile, some other guy will take his chances, swoop in and get a great girl.
I feel sorry for the folks who can't see past a brand for a car or anything for that matter. It's almost like racism for cars, really.
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