Quote:
Originally Posted by Jordo!
Actually, that's the one name they keep suggesting would be the one...
What's yer paypal? I'll bet ya 5 bucks it's the 8th gen Celica  |
Whose "they?"
Both myself and another poster (OldSchoolToys, I believe) explained that this would not be a good move because Toyota is trying start fresh, and the Celica nameplate is a tired one that really has no appeal to the general public. If Toyota hypes up a "new Celica" to the public when the marketing machine begins, people are going to yawn... because while they didn't "care" for the Celica, the collective consciousness remembers it as a car that Toyota has had for a long time. Hell, most people might not even know it was discontinued a year back.
Now, take the exact same commercials and replace "all new Celica" with "the (insert new nameplate), and it will be more likely to strike a chord with the public.
Oh, and I'll take that bet. Loser buys the winner a beer at the first big FT86 meet.
