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Not a marketing thing. The "front mid" term helps you identify if the engine is behind the front axle or not. Some cars have the entire engine in front of the front axle and they are not front-mid and others as you said have the half of the engine behind the front axle or even have it complete behind the front axle. Everything matters on a sports car and weight distribution is one of the most import aspects. Saying that weight distribution doesn't make any difference is at least naive. A manufacturer can try to hide a certain weakness, but after a point it'll certainly show up. I didn't say that Porsche's don't have a better engine placement configuration, but as I said it is difficult to maintain and service. People usually don't realize this when they buy them and then they try to get rid of them.
Here is a nice video with more details:
[ame]https://www.youtube.com/watch?v=SzGT0AUyIkQ[/ame]
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