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Some people just like to modify and personalize their car.
In USA Scion is a "youth" brand. Toyota is more of the "grown up car"
"Across the sea" Toyota have been the brand for boring cars in a long time.
Most people don't know what a "Scion" is. So looking at a new good looking sports car with an "exotic" Scion badge can be cooler for some than just having a Toyota badge, which represent cheap, reliable, boring cars for people who wants to go from a to b and are not into cars.
At least that is my explanation. Personally, I could not care less!
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