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I'd never buy a miata or an RX8 but I did buy an FRS. I don't think those comparisons are valid, based on both media and customer response to the twins. I just went through the purchase process and couldn't get a BRZ at all in a timely manner. I could get an FRS, but color and option choice was still constrained. Both cars are selling at MSRP/Pure Price without incentives or discounts.
Will it slow down? Of course. All first-year cars do. But I think sales will remain consistent if the manufacturers can keep price creep down in subsequent years. This car doesn't get cross shopped very much so they don't need to sell a ton of them for it to remain relevant.
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