Quote:
Originally Posted by regal
and Subaru will focus STI on their sedan, pretty sure they have exhausted their R&D budget with the BRZ and aren't getting a great return on investment with Toyota's allotment/ratio deal.
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I agree with most of what you said except this. Toyota is paying for Subaru (Fuji Heavy Industries) for every Toyota GT86 and Scion FRS rolling out of the factory, yes Subaru isn't netting as much profit per unit as they possibly could but they are making a profit on each car built, I think this was an incredibly tidy deal from the looks of things.
-Subaru has a car that's buzz worthy, despite the fanboyism the WRX and Impreza have always been niche cars with well documented shortcomings
-Subaru NEEDED direct injection to help their economy numbers, this deal probably SAVED them money on R&D due to the Toyota knowledge sharing
-IF Subaru were to sell these on it's own, they simply couldn't match Toyota's distribution capabilities, selling these to Toyota nets them some of the profit of the larger production without the extra legwork of moving the units