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I did a study on this once (psych major), the whole "girl car" idea was a response US and EUs representation of what the average male and female @ 25/single/and not a homeowner...would most likely buy in the 1980-1990.
The male group overall had favored big cars, big engines with a particular taste in Ford, Chevy, Mercedes, BMW. While the women showed no favor at all to a particular type of car or make.
It was hypothesized that this in turn changes the perspective of men into a stereotype, cars for men vs cars for women. You can see this in effect when males would ridicule their peers when they started to purchase small cars, small engine. Popular claims "Why don't you drive a real car" **aka mans car** or "This is a car for girls" **aka attacking unpopular masculine decisions**
In reality, the car found to be most purchased by women of all ages and social economic status by 2000 were Vans, SUV, Sedans. Quite the opposite of the general consensus of males who think miata's or even the integra are girl cars, which are not bought and driven by only women's population.
So if you believe that the FRS/BRZ is a girls car, its not, your just playing to an old stereotype contrived by males who hold on to the masculine image of male decisions of car ownership. "Your not a man unless you own a big car, with a big engine"
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