Quote:
Originally Posted by BRZfan
Isn't Mitsubishi OUT of the North American market???
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http://www.autoblog.com/2012/11/12/m...-in-september/
No that was Suzuki that left the North American Market last year.
Realistically they might as well be dead though; Mitsubishi is vowing to soldier on despite the fact they only sold around 55,000 vehicles total for the fiscal year 2012 in the U.S..
Mitsu is going through a soul searching process right now and seem to be focusing on trying to "out green" Toyota. Their new "eco friendly" branding started with the i EV and will continue with the reintroduction of the 1.0l 3 cyl Mirage to the U.S. and Canada.
I personally don't think the all in on tree hugging route is the right way for them to go. Historically, during their most profitable hey day, Mitsu was known for performance vehicles. Almost every model had a high tech performance variant: 3000 GT VR4, Eclipse GSX, Galant VR4, Lancer EVO, Colt Ralliart Version R, etc...
Both Mitsu and Mazda's engineers are very capable of producing wonderful sportscars but their managements are holding them back (Miata notwithstanding). A joint venture in a similar vein as the Toyobaru project could yield an excellent sportscar.