So far...
Girlfriend likes it a little more than she lets on. (We live together and she put the spare key on her ring the day after I put it in a dresser drawer for safekeeping)
Female friends really like it.
Female family members really like it.
Have caught a few guys circling it in parking lots when I come out but their admiration of the car immediately stops when I approach to enter.
Tons of hate from most men, especially guys who drive trucks or junker Chevy/Pontiac cars. (This is a rural town in Wisconsin)
The most hate comes when people ask about my monthly payment and I tell them I paid full cash for it. (I'm personally happy for friends/family when they can do things like that)
Most common lines I get are "Should have bought a Camaro/Mustang/Charger" and "Should have bought a BRZ/370Z". (Personally don't care. Love the FR-S and it's the right car for me)
Have yet to take it into the Milwaukee area but from what I have read in the Great Lakes forum it should be better received there!