Wednesday April 21, 2010 11:12

Report: Toyota FT-86 price increase and increase in age demographic

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Autocar is now reporting that the Toyota FT-86 pricing will be higher than originally planned. The FT-86 price will be upped in Japan from the original $20,000 starting price to $23,000 (with a fully loaded FT-86 being approximately $26,000). The FT-86 development team is also planning on reducing fuel consumption from the Subaru boxer engine (instead of increasing power).

Finally, in terms of target demographic, Toyota has now upped the increased target buyer age from 30′s to the 40′s. This is due to Toyota market research which indicated that not as many young buyers would purchase the FT-86 coupe as the company originally predicted. Discuss this report HERE.

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